Amazon Music creates thousands of custom playlists and stations to showcase the latest trending artists, ensuring a tailored user experience, particularly for the growing gen-z user base. The platform is constantly evolving and securing its position amongst the music streaming services.

Playlists are designed through style guides, using iconography and textures to create a cohesive, unique feel for each genre. Bespoke playlists feature the hottest artists on the charts, paired with an evergreen design that is updated weekly.