Angel City Divers was established in 2022 for beginner and advanced divers who are ready to explore the underwater world. This club and shop focuses on bringing the adventure of scuba to underserved communities.

The client’s biggest priority was to create a vibrant, inviting brand, characteristic of their values. They requested a logo that provided a sense of fun alongside a commitment to the community in which they were raised. With this in mind, we collaborated to create an image that represented the accessibility of aquatic activities for underserved communities. Their vision included a traditional scuba diving suit and playful lettering to draw people in.