Diamond Staffing is a Latina-owned company that provides reliable and dependable cleaning services for Colorado Springs and the neighboring counties.

The founder, Antonia Beltran, was born and raised in Culiacán, Sinaloa. In the early 90’s she emigrated to the United States with her siblings in search of new opportunities for growth; she offers that same promise to those seeking employment and doing what they can to provide for their families.

Antonia’s direction for the logo was simply to showcase elegance, trust, and quality; for her, diamonds were the embodiment of those attributes. In the first rounds, she was intent on including an infinity sign to showcase the lasting impact of Diamond Staffing’s cleaning service. During the exploration, we discovered that “diamonds are forever” was a stronger concept for the logo and company. This move helped create a concise and clean logo, just like the services offered.