Lead Production Artist on Amazon Music guiding teams based in Long Beach, Chicago, CDMX, and India.

Collaborating closely with the Senior ADs, PMs, and the Amazon Music marketing team, I oversee the production process of digital marketing for global campaign deliverables.

As Lead PA, my responsibility is to create the master and motion templates for each channel in order to streamline the process of localization. Careful attention to the nuances of each campaign's key art allows for flexibility and maintains consistency as the assets adapt to over 150 different formats. Each of the 15 channels have their own set of unique guidelines to abide by in addition to the brand guidelines set by Amazon Music. I guide the team of junior production artists as they localize for 20 different regions and generate more than 2,000 assets per campaign. This ensures a cohesive design across all regions and timely delivery of assets.

Role - Lead Production Artist

Senior Art Director - Julie Villavicencio & Francis Aldana

Project Manager - Helen Bui